Provides consulting for $600 million dollar healthcare organization with evaluation of business
development and strategic marketing opportunities through market research, analysis and business plan
development.
Develops and directs distinctive and strategic messaging for organizations, allowing them to align their
communications with strategic objectives and clearly communicate to all of their stakeholder audiences.
Provided original research for the launch of a two-year law degree and completed an assessment of all
marketing expenditures to determine best practices for targeting most likely applicant pools. Outcome
was improved positioning and increase in conversion of applicants.
Accomplished 300% annual increase in physician recruiting each year for three years, resulting in
increase of $4.5 million hospital revenue.
Negotiated strategic alliance and co-branding agreement to secure market prominence and streamline
national distribution for food safety systems manufacturer. Agreement has yielded $20 million over the
last ten years.
For a campus of 23,000 students with multiple delivery locations, worked directly for the President of the
College to develop communication strategy and messaging platform to ensure cohesive and consistent
messaging to all target audiences.
Developed framework for media relations and internal communications protocol for crisis
communication events.
Worked to support foundation and capital campaign fundraising efforts, including creating corporate
sponsorship opportunities for foundation program.
Achieved 95% confidence in research results that evaluated the perceptions of a regional brand.
Designed methodology and managed research with over 5000 contacts among consumer and business
audiences.
Directed six years of physician manpower research and evaluations to provide hospitals with valid
physician data, including office location, FTE, specialty, patient wait time and a variety of pertinent
factors to allow for physician planning and recruiting.
Directed launch of a comprehensive weight loss surgery program based a foundation of market and
customer research. Designed the cost and profit structure based on benchmarking and insurance
climate and designed strategic messaging, web presence and information/intake sessions that sustained
80% attendance.
Re-branded private career college system in Ohio and Michigan and managed crisis communications for
nation-wide parent organization.
Re-branded medical school and physician group to more closely affiliate with University.
