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JANUARY 1, 2009
“TURNER EFFECT” SPINS OFF CREATIVE AND GRAPHIC DESIGN
Lori Turner, President of Turner Effect announces the spin off of a new entity, called Baldwin Creative & Co. Owned by Steve Baldwin, the new firm will deliver market-smart creative, graphic design, branding and messaging. Baldwin’s offices are now open in Beavercreek, Ohio.
Turner Effect will continue to deliver business strategy, research and consulting inside and outside the Dayton region, including serving it’s current client base in Chicago and Washington D.C.
“Fundamentally we had two businesses,” says Turner. “After some evaluation, we decided to streamline for efficiency. In a challenging environment, we need to work closely with our clients to rapidly affect strategy.” Along with a team of consultants, Turner Effect will remain under the ownership of Lori Turner and will deliver strategy, market research, brand evaluation, strategic messaging and product/service analysis.
Turner Effect and Baldwin Creative will continue to work together for clients as needed. This strategic partnership allows both entities to be more competitive in delivering services. “Steve and I have an excellent working relationship and clients can expect the cooperative environment and scope of services to remain,” says Turner.
“Big agency spending is not in the budget for many organizations just now, yet clients still need to communicate their message visually,” says Baldwin. “They are looking for effective communications and value. Baldwin Creative will deliver just that.”
The principals of each organization can be reached at:
